*cracks knuckles, takes long pull of room temperature kombucha* hi, you’ve reached TECH SUPPORT, how can I help? Dear Tech Support, I have been working in marketing for a major tech corporation for over 6 years and am just now beginning to realize the soul-crushing insignificance of every aspect of my job. I spend my hours either navigating the pointless politics of my organization or working on campaigns that are ultimately marketing ourselves to our internal leadership rather than any external being. What’s especially killing me is the fake urgency and lack of perspective: the past few months have been a blur of emergency sprints and war rooms to define how our brand should “show up” for the coronavirus (to be clear, this is not how we, as a multibillion dollar corporation, can make a meaningful impact in the lives of those suffering right now, but how to turn the crisis into a “brand moment” that makes us more relevant and beloved in the eyes of Gen Z). Can marketing ever be meaningful? Should I just call it quits and join the Peace Corps to try to redeem my soul?
CSAT = 5 (1:5) - Open-ended: Glad to find someone speaking on flip side of topic: rare. - Therapy: Joy lies in the discovery of a FAANG support group. - Creative: Thank you :-)
CSAT = 5 (1:5) - Open-ended: Glad to find someone speaking on flip side of topic: rare. - Therapy: Joy lies in the discovery of a FAANG support group. - Creative: Thank you :-)